Wednesday, October 16, 2024

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About The Event

Hearst Tech Next, an exclusive virtual event dedicated to exploring advancements and challenges in generative AI, will be held on Wednesday, October 16. The day will feature insightful discussions on several topics related to generative AI, including AI biases, product strategy, growth opportunities, and real-world successes that can be directly applied or adapted to our business. All Hearst colleagues are invited to participate in any of the virtual sessions that pique their interest.

Agenda

10 - 10:45 a.m. ET

Takeaways from a Generative AI Success Story: People, Process and Tools

Peter Goldstein
Chief Product & AI Strategist, Hearst

Explore the journey of developing a new generative AI based product capability. In "Takeaways from a Generative AI Success Story: People, Process and Tools," we will delve into the project's initial approach, the evolution of our team and technology over several months and the key learnings that emerged. This session is specifically designed for product development professionals seeking valuable insights.

11 - 11:45 a.m. ET

From Concept to Action: Practical Steps for GenAI Adoption on Your Team

Katy Elkin
Go-To-Market Leader, OpenAI

Join us for an insightful session with OpenAI on practical steps for implementing GenAI adoption across your team. This presentation is perfect for anyone looking for actionable steps to inspire and motivate their team to harness the power of AI. Don't miss this opportunity to learn how to effectively integrate cutting-edge AI technologies into your team's workflow.

12 - 12:45 p.m. ET

Understanding the How/Why/What Approach - A Worked Example

Eric Leach
Product Strategy & Leadership Expert, CEO – What/Why Consulting

Product management leadership has evolved dramatically over the past 3 years as more companies have adapted to pandemic-driven shifts to deliver products and services differently. The demand for skilled product leaders who understand these shifts and can apply evolved approaches to address product and market changes has increased significantly. This session will provide an overview of what is required to succeed in changing and evolving markets.

1 - 1:45 p.m. ET

Mapping Out Your Market - Understanding TAM, SAM, SOM and more

Eric Leach
Product Strategy & Leadership Expert, CEO – What/Why Consulting

Creating and evolving a strong product portfolio is not easy. Even more difficult are selling products to obtain the best achievable profitability. Market sizing is a critical step in product development and a key contributor to go to market success and product profitability. Attendees will walk away with an understanding of current approaches to understand market opportunity, market sizing and approaches to working with sales to achieve success.

2 - 2:45 p.m. ET

AI's Blind Spots: Biases We Miss, Solutions We Need

Violet Ols
Lead Software Engineer, Hearst Health

Alexandria Redmon
Senior Director, Product and Technology, Hearst Magazines

AI's Blind Spots: Biases We Miss, Solutions We Need" explores how bias manifests in AI systems and the strategies needed to address it. Violet will begin by explaining what bias is and providing examples from AI, followed by Alexandria who will introduce the topic through demos of bias in image and voice generation. Violet will then discuss advanced methods and tools to combat AI bias, concluding with an open Q&A.

3 - 3:45 p.m. ET

Transforming Myself, My Team and My Company with Gen AI

Mike McCarthy
Sr. Director, AI Sales & Business Solutions, Hearst Newspapers

Join Mike McCarthy for an inspiring session on "Transforming Myself, My Team and My Company with Gen AI." Mike will share his personal journey into generative AI, highlighting the opportunities it has created for his team and organization and how it has positively influenced his career path. This session is ideal for anyone interested in the transformative impact of AI on individuals and teams.

Frequently Asked Questions


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